2ND EDITION | ISSUE #179 Hey Reader, Last week I was in a check-in call with one of the brands I’ve been managing off and on since I started Cedar June (in fact she was the first client I ever booked through Honey Book). I hadn’t done her mid-year brand reset and looked at the numbers yet - but she was expressing wanting to go all in on one platform this month - and ditch Instagram, maybe even FloDesk. A lot of her feelings toward why she wanted to do that were valid. That is important to...
about 14 hours ago • 9 min read
2ND EDITION | ISSUE #177 Hey Reader, One of the things I love most about gardening is the plan. Creating a Pinterest board so I can visualize how they will look and work together. A spreadsheet with links to each seed I wanted to order and what brand it comes from. I uploaded all of my plans into Seedtime, a third-party platform/website that creates a planting, transplanting, and harvesting calendar based on your zone and planting method. Then I had to organize seeds I already had with new...
15 days ago • 7 min read
2ND EDITION | ISSUE #176 Hey Reader, For the past couple of weeks, we’ve been talking about strategy. There are certain sticky spots in your brand, that signal you need to work on your strategy in order to find the solution. But what about when things are working? Or when you are more on cruise control right now and not really launching anything new at the moment. Or, you’re totally booked out. If you are anything like me - an eldest daughter - type A-ish - wanna have it all written down,...
23 days ago • 13 min read
2ND EDITION | ISSUE #175 Hey Reader, You aren’t starting over from scratch. You are making the most of what you already have, and integrating one new thing, one new goal, with a plan for this season. If you were here now. And when I say here, I mean right here with me at my house. I would naturally take you back to my garden. It is one of the first things I do, weather permitting, whenever anyone visits. And you would notice, she is really shaping up for the season. Most of the beds are...
30 days ago • 10 min read
2ND EDITION | ISSUE #174 Hey Reader, I’m writing this from a post-EFT tap, still pretty stressed, time-blocked writing chunk on my Friday morning. I’m sitting on my freshly made gingham duvet (although the rest of my bedroom is a total mess), and it is T-minus 8 days until my bridal shower. Less than a week until my sister, brother-in-law, and nephews get into town. On top of it being peak planting season in my garden (why did I not think of that when I planned this?) I could honestly go on...
about 1 month ago • 10 min read
2ND EDITION | ISSUE #173 Hey Reader, You may have noticed this Newsletter is hitting your inbox on a Monday instead of its typical/not so typical lately Wednesday send. Back in the first 100 issues of this newsletter - it was a Monday send and somewhere along the way I decided to switch it up - and long story short, I’m moving back to Mondays again! To kick off our Monday send - I’m comin’ in HOT - and I’m talking real HOT. 93 degrees in my car with black leather seats and no working AC on...
about 2 months ago • 13 min read
2ND EDITION | ISSUE #172 Hey Reader. Long time, no see. I couldn't just send this email without acknowledging the fact that I haven't been in your inbox in a minute (after over 170 consecutive-ish newsletters). Since we last hung out in your inbox, I've unpacked what I deemed a creative hangover and a content recalibration (especially when it comes to my newsletter format) in this Substack article and, one step at a time, in my Friday Hike Club series on Instagram. And honestly, I think I’ve...
2 months ago • 8 min read
2ND EDITION | ISSUE #171 I had a little more than half of the driveway done - when the mailman who had just finished delivering to my neighbor mail opted to trudge through the 4 feet of powder that had fallen in the last 24 hours instead of around their driveway and into mine where I had already shoveled for him. But it wasn’t that decision that caught me off guard. It was the fact that this man looked me dead in the face and said “i’ve had about enough of this already”. Which solidified,...
4 months ago • 7 min read
2ND EDITION | ISSUE #170 The part of launching a new website that I don’t think we talk about enough is that it challenges you to embody a new version of your brand and your identity as the founder of that brand. This week has been a bit of butterflies in my stomach, and a whole lot of trusting myself after publishing the launch content on Monday. (Don’t forget to take the Scenic route & enter to win your choice of a FREE icon for your brand or a Studio Session) This new edge is something...
4 months ago • 8 min read