This time a year ago, I would tell you NOT to do what I am doing right now.

But, the last year in business has easily been the hardest, and a lot of unlearning.

My offers changed a lot.

I repositioned my brand.

I seriously considered giving up.

And unlearned a lot of what i “thought” showing up for my brand looked like.

Especially when it comes to selling.

Yet here I am, breaking my own rules.

17 new subscribers, my best-performing masterclass ever, $2,500 from all new offers (not including the in revenue in just four weeks, and three totally new clients for my Brand Brushstrokes offer that I have attracted through my marketing (vs. being referred to me).

I feel confident saying that the “rules I’m breaking” I’ve made are working behind the scenes.

See, I used to be a hard stan for promoting one thing at a time.

Selling one offer and concentrating all my content there.

I would preach the same things to my clients who were launching or relaunching brands because I thought it would make the marketing and messaging clearer and “easier.”

That strategy isn’t wrong or “bad,” but it also doesn’t mean it works in every season.

A different approach might be a better bet in today’s economy and for your brand.

So how do you know the best way to sell your brand’s offers when it seems like leads are drying up for everyone on threads?

It comes down to the size of your audience, your authority, your messaging, and your consistency from a marketing perspective.

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I know that sales and inquiries are down for a lot of brands out there. I even shared about how Q1 was so slow in my own business and how I was shifting to “lipstick sales strategies” (small, affordable offers during tough economic times).

I know I’m not charging “enough” for some of these offers, but it’s worth it (and intentional). When repositioning a brand, sometimes creating accessible entry points is more valuable than immediate profit, and that’s where I’m at.

The Multi-Offer Approach That’s working for me:

1. I updated my most successful freebie (the Brand Color Kit) and then sent the update to everyone who had already downloaded it to re-nurture relationships. I also shared it with a few business friends.
2. All it took was one biz friend (Mariah Magazine - go follow her for all things SEO!) to tell me I could NOT give it away for free and share about the offer to boost my visibility and lend me some additional authority.
3. I capitalized on the momentum from the Brand Color Kit by writing a simple email funnel that promoted the 2D Masterclass as a natural “next step.”
4. I maintained consistency with my weekly newsletter and Instagram (mainly stories). I actively sold at least one of my offers every work day in stories—whether it was the Brand Color Kit, my 2D Masterclass, or Brand Brushstrokes. All three offers solve specific but different problems and range from $5 to $750 to get your foot in the door.

Why This Approach Worked for Repositioning

This is where the clear difference between rebranding visually and repositioning your brand makes sense.

From a rebranding perspective, I knew my colors and look were pretty locked in. But when it came to positioning—how my audience perceives and understands me as a service provider—I needed more interaction to lock in that repositioning, especially before relaunching my website with the goal of signing a new Signature Site client.

I’ve learned that repositioning without a huge, engaged audience is really hard to do (especially as a solopreneur) without lower-ticket, easy “in” offers for your newly defined audience to opt into.

So this week’s newsletter is dedicated to multi-offer promotion strategies and why sometimes breaking the “rules” is exactly what your brand needs.

Let’s dive in.

Try this: multi-offer sales strategy

If you’re in a spot where you want to try something similar and promote multiple offers at once, here’s my best advice:

1. Dial in your messaging so it’s crystal clear what each offer is. My friend Hanna at Boundless Copy has an awesome resource that can help with this.

2. Have your offers connect with each other in some way—they should branch off, build upon, or relate to each other.

3. Give them memorable names and repeat those names often. I used to be terrible at this. Naming offers is still not my best skill, but it helps tremendously with awareness and marketing.

4. Talk about your offers consistently—yes, EVERY day consistently. Don’t be shy about it.

5. Utilize your email list and tagging so you can target subsections of your list for individual mini-offers based on past purchases and interests.

6. Think long-term, but don’t be afraid of messy action. Be intentional about how these offers build on each other, but don’t abandon your launch plans when things don’t go according to schedule. My promotions for the Color Kit and Masterclass involved plenty of messy action. I was traveling with limited time, so I doubled down on messaging, leaned into my voice, and set priorities (email & stories).

7. Let go of perfection. I would have loved to sell more on threads, but I didn’t have the capacity. I could have talked more about the masterclass in stories. It wasn’t perfect, but it has still been the most successful promotional period in my four years of business.

The Bottom Line

Sometimes the "rules" of marketing need to bend to meet your current business reality. The multi-offer approach worked for me because it matched my repositioning goals and provided multiple entry points during a challenging economic time.

Whether you stick with the conventional one-offer focus or experiment with multiple simultaneous promotions, the key is alignment with your specific business context, audience needs, and long-term brand strategy. What marketing "rule" might you need to reconsider for your brand right now?

GET THE RECORDING the best design *thing* you'll ever do for your brand Couldn't make last week's LIVE masterclass? No biggie! You can still grab the recording, and workbook for $20 this week only. But don't take it from me, here's what one of the live atendee's had to say ↓ "I loved that it was so practical and actionable, as well as explaining the 'why' behind it all. I feel so much more confident about creating things now!" $20 FOR THIS WEEK ONLY

PWYW TILL I GET TO IT ON MY TO DO LIST the cj brand color kit is going up in price soon Grab this Brand Color Kit and transform your DIY color scheme into a strategic foundation that works across every platform (no design degree required). → Color Theory 101 (But For Your Brand) Aka. the science behind what makes a color scheme "work" → A Customizable Canva Template Where you will build your color scheme + the guidelines for how to use it →A Step By Step Tutorial Where I walk you through how to use your Canva template and create your brand color scheme BONUS: Submit your color scheme for personalized feedback from me! GET THE CJ COLOR KIT

FROM THE STACK everything I've done to reposition my brand in the last year My rebrand has been a slow and strategic one, where business and life have sidetracked the progress more than once. So here is exactly how my brand pivot turned into a rebrand, and everything I did behind the scenes in 2024. READ THE ARTICLE

Remember how I mentioned Brand Brushstrokes as part of my multi-offer strategy? It's been one of my most successful beta launches—and there's just ONE beta spot remaining.

If you're implementing a multi-offer approach like we discussed, custom illustrations are the perfect way to create visual consistency across all your offerings. They instantly elevate your brand recognition, making each offer feel connected yet distinct.

For just $500 (a price that will definitely go up after the beta round), you'll get:

• 3 custom illustrations that capture your brand's unique personality
• 1 seamless pattern created from your illustrations
• Files in multiple formats and all your brand colors
• A strategic guide showing you how to implement across all your offers
• Optional add-on: Brand identity refresh to align with your multi-offer strategy

This final beta spot won't last long — especially after seeing the results my current beta clients are already experiencing with their illustrations!

ADD SOME BRUSHSTROKES TO YOUR BRAND

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