2ND EDITION | ISSUE #170 The part of launching a new website that I don’t think we talk about enough is that it challenges you to embody a new version of your brand and your identity as the founder of that brand. This week has been a bit of butterflies in my stomach, and a whole lot of trusting myself after publishing the launch content on Monday. (Don’t forget to take the Scenic route & enter to win your choice of a FREE icon for your brand or a Studio Session) This new edge is something...
12 days ago • 8 min read
2ND EDITION | ISSUE #169 When we first started telling people about the project we were taking on—renovating our house and doing almost all of the work ourselves—there was one thing that it seemed everyone said. One thing that drove me crazy. “Oh, you’ll never be done.” But it turns out, I think it is kind of true. Not because we won’t have worked hard “enough” on it. But when it comes to something you are passionate about, there’s always going to be more you want to do. It’s the Achilles’...
16 days ago • 13 min read
2ND EDITION | ISSUE #168 There isn’t much in this room (yet). Just our furniture, Curtains. and the green and white gingham duvet cover that stretches across our king size bed. It still doesn’t have doors, or a bathroom or closets - or trim… or paint. And I bought a new rug that has been needed to be picked up for like a month now… Depending on how long you’ve been reading this newsletter, you’ve been around since there was a 15ft hole in the middle of my house. (I did however realize I still...
24 days ago • 6 min read
There are two types of people in this world. People that like to bake, and people that like to cook. Okay - so maybe that's a bit dramatic, there are definitely people who do both. But I bet you that if you really think about it you are nodding your head right now because you know that you prefer one over the other. Nothing has proven this point to me more than teaching Kyle how to cook over the last couple of months. Full disclosure he did used to work in a kitchen so he can grill, and prep....
28 days ago • 6 min read
2ND EDITION | ISSUE #167 After four years of working on the layout of our house, we just had a bit of a breakthrough. If you follow along on stories, you know th lore — we've been slowly renovating this house since long before we moved in. Just days before I ya know shattered my arm, I finally got an actual kitchen. Cabinets, and counter tops, and all. I have utensil drawer for the first time in years. It’s awesome. But i’m getting away from myself here. the point is that - despite being...
about 1 month ago • 7 min read
2ND EDITION | ISSUE #166 I'm no longer sorry for taking the scenic route when it comes to my brand. Because now that it feels like I am reaching the end of the road - I can look back and see how each stop along the way got me to where I am now. The only thing I regret? Is ever calling it a rebrand in the first place. This time last year, I started to think about just how much the word "Rebranding" had lost its true meaning and how that impacts how we, as founders, evolve the brands we have...
about 1 month ago • 8 min read
2ND EDITION | ISSUE #165 Once upon a time deep in the Covid days, I became obsessed with an Instagram account of a girl who made the coolest woodland fairy terrarium tables. She would have these stumps of wood and then fill them with ferns or mushrooms that she would find in the woods and just build these magical little ecosystems and then cover them in enamel to create these really cool little side tables, and I swear I watched every single video on her account and told myself that one day I...
about 2 months ago • 10 min read
2ND EDITION | ISSUE #164 If you are a millennial gal who has yet to marry, let me just go ahead and warn you that your mother is going to stress 5x more about what she is wearing to your wedding than you are. At least that has been my experience so far. So it was no real surprise when she sent me a dress on a Black Friday sale over the weekend and asked me what I thought of it. What was a little surprising however—was that I had to tell my mom that the dress… and the model for that matter...
4 months ago • 9 min read
2ND EDITION | ISSUE #163 I have 12 unread emails I’m “saving” to catch up on in my inbox right now. And chances are, you are chuckling because, like me, you hoard your favorite newsletters to catch up on on a rainy day. Let’s be honest. The behind-the-brand newsletter can be meaty. But we both know it’s worth the read. Still, I want to honor your inbox, especially this week, when I, like so many others, will be running an end-of-year/Black Friday Promo and hitting your inbox a little more...
4 months ago • 3 min read