2ND EDITION | ISSUE #184 One of the things that really sucks about the branding world is how confusing it can all be. Who does what job? What falls under what category? Industry? Where do these things overlap and how do you know what will make the biggest bang for your buck in your own brand? Branding is such a vast topic that a simple Google search is not actually all that helpful. Because what your brand needs - is very different from what a brand with physical products needs. Helping you...
1 day ago • 6 min read
2ND EDITION | ISSUE #183 “We’re gonna need a system”. No truer 5 words could have been uttered in that moment. After 5 hours of driving - a .3 mile portage and hours more of paddling - we had finally found our home for the weekend. There was only one problem. Instead of the outhouse we were used to having. We had a privy at this campsite. Don’t know what a privy is? Basically - it is a box, with a toilet seat on top of it - in the middle of the woods. So the chances of one of your 11 best...
8 days ago • 8 min read
2ND EDITION | ISSUE #182 We’ve been talking all things strategy for a little while now. But I know that strategy isn’t the first thing you think about when you hear the word branding. No—branding brings to mind color palettes, logos, fonts, your aesthetic, and your vibe as a whole. Your visual identity. A big part of my whole thing here at Cedar June is to teach you to think about your brand as so much more than just your visual identity. Because your strategy is the foundation of your...
23 days ago • 7 min read
2ND EDITION | ISSUE #181 I did what I set out to do, what I wanted to do. I updated all of the on page SEO on my site - and I launched a blog. And did so LIVE, during my Summer CCO week with some of you! Each day - I wrote and sent an email with some writing/thinking prompts to marinate on during your CCO week (I’m adding all these to the Summer CCO Week Journal when I wrap up here). Some of the themes that came up were: 1. It's never going to be perfect (and that's the point) You want the...
30 days ago • 9 min read
2ND EDITION | ISSUE #180 You want it to be too perfect Reader. You want the timing to be right, the rest of your schedule to be clear enough, your office set up a certain way. You’ll make any excuse there is. It’s the same as me moving my calendar around for the third time this week, looking at the week ahead—because every time I look at it with fresh eyes, I think to myself, “Excuse me—but this is never going to happen.” Sometimes I wonder if I’ll ever learn—get it right the first time—so I...
about 1 month ago • 8 min read
2ND EDITION | ISSUE #179 Hey Reader, Last week I was in a check-in call with one of the brands I’ve been managing off and on since I started Cedar June (in fact she was the first client I ever booked through Honey Book). I hadn’t done her mid-year brand reset and looked at the numbers yet - but she was expressing wanting to go all in on one platform this month - and ditch Instagram, maybe even FloDesk. A lot of her feelings toward why she wanted to do that were valid. That is important to...
about 1 month ago • 9 min read
2ND EDITION | ISSUE #177 Hey Reader, One of the things I love most about gardening is the plan. Creating a Pinterest board so I can visualize how they will look and work together. A spreadsheet with links to each seed I wanted to order and what brand it comes from. I uploaded all of my plans into Seedtime, a third-party platform/website that creates a planting, transplanting, and harvesting calendar based on your zone and planting method. Then I had to organize seeds I already had with new...
about 2 months ago • 7 min read
2ND EDITION | ISSUE #176 Hey Reader, For the past couple of weeks, we’ve been talking about strategy. There are certain sticky spots in your brand, that signal you need to work on your strategy in order to find the solution. But what about when things are working? Or when you are more on cruise control right now and not really launching anything new at the moment. Or, you’re totally booked out. If you are anything like me - an eldest daughter - type A-ish - wanna have it all written down,...
2 months ago • 13 min read
2ND EDITION | ISSUE #175 Hey Reader, You aren’t starting over from scratch. You are making the most of what you already have, and integrating one new thing, one new goal, with a plan for this season. If you were here now. And when I say here, I mean right here with me at my house. I would naturally take you back to my garden. It is one of the first things I do, weather permitting, whenever anyone visits. And you would notice, she is really shaping up for the season. Most of the beds are...
2 months ago • 10 min read